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 • Beauty  • Unleash Your Creativity with These Gen Z Makeup Trends

Unleash Your Creativity with These Gen Z Makeup Trends

Gen Z is ruling the beauty community at the moment. And I have to admit — they’re doing a pretty good job at it. From teaching me how to master the art of clean girl makeup to encouraging me to layer on different blushes, modern makeup is all about expressing yourself in a colorful and natural way. It doesn’t matter if your imperfections are peaking through your foundation, or if you didn’t pluck your eyebrows — Generation Z is accepting of almost anything (except our good old Millennial cut crease). So if we sparked your interest, and you want to try out some Gen Z makeup trends yourself, here are some that might work for you.

Bold Eyeliner

Bold eyeliner is a trend that has been around for a while, but Gen Zers are taking it to the next level. Instead of the classic black or brown liner, they’re experimenting with bold colors and graphic shapes. Try a bright neon liner or create a winged shape with multiple colors. The possibilities are endless when it comes to bold eyeliner. If you’re new to the whole thing, I would suggest either playing with vibrant colors like green or purple or creating a modern and edgy look by combining black and white eyeliner.

Make It Sparkle

Who says that glitter eye looks are only something for special occasions? If you’re asking a Gen Z-er, it’s perfectly acceptable to wear glitter all over your face even if you’re just quickly running out to grab some coffee. There are so many ways to wear glitter these days — from traditional glitter eyeshadow to more subtle ways like glitter eyeliner or lipgloss. Don’t be afraid to incorporate it into your everyday makeup routine. Even if you’re not the biggest fan of glitter, you can still look bejeweled by incorporating makeup products with more of a shimmer formula to them. They’re more subtle, but will still give you that additional boost of sparkle.

Colorful Mascara

Black mascara has always been a staple in everyone’s makeup bag, but now it’s time to switch things up with some color. Colored mascara is a trend that has been gaining popularity in recent years, and Gen Zers are embracing it wholeheartedly. And I couldn’t be happier about it. Because there isn’t an easier way to add a pop of color to your makeup look than by opting for a colorful mascara. There are endless color options available, from blue, green, or purple mascara. Different colors will work for different eyes. For example, nothing makes green eyes pop as much as purple mascara does. On the other hand, if you have brown eyes, blue mascara will be your best friend.

Freckles and Faux Freckles

Freckles have always been a charming and adorable feature. But with Gen Z’s obsession with sunscreen, most of them don’t even have freckles. But who says that there aren’t ways to fake them? You’ve probably seen numerous younger beauty influencers with freckles on TikTok, and in most cases, the freckles aren’t a result of genetics or exposure to the sun, but rather from brown eyeliner. So why not give this Gen z makeup trends staple a try yourself and use brown eyeliner or even a brown eyebrow pencil to create small dots on your cheeks, nose, and forehead for a natural-looking freckle effect?


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