It’s no secret that TikTok has been home to a number of new skincare trends and challenges in the last couple of years. But one trend in particular that has caught the attention of many users lately is called skin flooding. Skin flooding is a skincare method that involves using a large amount of product all over the face, with the aim of “flooding” the skin with hydration and nutrients. 

Skin flooding first gained popularity in late 2022, when a number of TikTok users started posting videos of themselves using large amounts of skincare products, including serums, moisturizers, and face oils. But does it actually work? In theory, it could be similar to the numerous previous trend, like the 7 skins method or slugging. Let’s see if it’s actually beneficial to “flood” your skin. 

What do experts say?

Just like with any other TikTok trend, it didn’t take too long until dermatologists and cosmetologists started reacting. And many of them have expressed their concerns about this trend. They argue that using too much product can lead to clogged pores and breakouts and that it may not be the best approach for all skin types. In addition to that, not all skincare products are designed to be used in large quantities. Less is more, especially when it comes to skincare. 

What are the possible concerns?

Even with the previously mentioned concerns, a lot of people still swear by this method. The hashtag #skinflooding has over 1.5 million views on TikTok, and I’ve seen many videos of users claiming that it completely transformed the way their skin looks and feels. 

Allegedly, the benefits of skin flooding include increased hydration, improved skin texture, and a brighter, more youthful-looking complexion. According to these social media users, this trend can be especially beneficial for those with dry or dehydrated skin, as it provides a burst of hydration and nourishment.

I have to admit — the skin of these people looked absolutely incredible. At least in the videos. But let’s be realistic. Nowadays, people would do almost anything for a couple thousand views and likes. Also, there’s an endless number of filters available on TikTok that can make your skin appear smooth as butter.

Is the trend worth a try?

To be honest — I wouldn’t even bother. It seems so excessive, and like a breakout waiting to happen. I’m a huge fan of the 7 skins method, but skin flooding is a whole different level. 7 skins is about light hydrating layers. Which means that you aren’t risking clogging your pores.

On the other hand, there aren’t that many rules with skin flooding. I’ve seen people apply almost anything, from oils to heavy and greasy serums. And all of that in excessive amounts. It could be especially bad for people with oily or acne-prone skin. 

Another factor is the pure cost of maintaining this routine. You would use up your expensive skincare products in only a couple of days. Who has the time and money for that? Even if you have incredibly dry skin, this routine just isn’t realistic in the long run.

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