Ever since the world has been introduced to the Korean methods of skincare, it has stuck with the practices for good. K-beauty enlightened the skincare industry with fresh perspectives and top-notch formulas. 

The K-Beauty Ideology

Before we disclose the best Korean skincare brands, it is wise to know why people like and prefer K-beauty in general.

The Korean beauty industry prioritises naturally beautiful skin. It formulates products that are soothing, hydrating, and skin-barrier friendly. The Koreans believe in preserving their natural beauty by providing the skin with what it always needs instead of forcing harsh foreign substances into it. 

Top K-Beauty Brands

1. Innisfree

Innisfree has strongly developed its footing on ethical sourcing of natural skincare ingredients for its products. Thanks to ‘Jeju Island’ – a name which often pops up with the mention of this brand. The brand produces products that are not loaded with chemicals, hence, making it sensitive-skin friendly.

Must-Try Products from Innisfree

• Super Volcanic Pore Clay Mask
• Green Tea Seed Serum
• Eco Safety Perfect Sunblock SPF 50+/PA+++

2. Laneige

Most of us might be familiar with this brand thanks to its ‘Sleeping Masks’ that make our skin soft and supple overnight.

Laneige is a brand that prioritises water as its primary ingredient. Hence, naturally, most of their products boost hydration and make your skin look plump and radiant. 

P.S. Kylie Jenner loves Laneige’s lip sleeping mask too. What more assurance do we need? 

Must-Try Products from Laneige

• Water Bank Moisturizer
• Lip Sleeping Mask
• Cream Skin Toner and Moisturizer

3. COSRX

A brand that focuses on formulations with active ingredients. COSRX is a famous go-to brand because of its minimalist packaging, ingredients, and result-oriented products. 

Must-Try Products from COSRX

• Acne Pimple Master Patch
• Salicylic Acid Daily Gentle Cleanser
• Advanced Snail 96 Mucin Power Essence

4. Dear, Klairs

Klairs is a brand with a simple vision – to create gentle products for sensitive skin.

With its slogan “Simple But Enough”, the brand claims to use ingredients that work to target specific skin concerns without adding fillers to the formula. Thus making the brand premium in quality at a reasonable price tag.

Must-Try Products from Dear, Klairs

• Freshly Juiced Vitamin C Serum
• Supple Preparation Toner
• Midnight Blue Calming Cream

5. Banila Co.

The brand that made the cult-classic makeup removing balm which sells like hot cakes!

Banila Co. idolizes having the perfect skin before and after makeup. Its products work beautifully under the makeup, as well as aid in removing it efficiently too.

Must-Try Products from Banila Co.

• Clean It Zero Original Cleansing Balm
• Dear Hydration Boosting Cream
• Clean It Zero Foam Cleanser

6. Missha

A premium quality skincare and makeup brand, Missha is ruling the K-beauty with its essences and ampoules.

As beautiful as Missha’s products look in their packaging, they perform equally well on the skin too.

Must-Try Products from Missha

• Time Revolution The First Essence 5X
• Time Revolution Night Repair Ampoule 5X
• Vita C Ampoule

7. The Face Shop

If you are into natural and clean beauty, this brand will elevate your experience!

The Face Shop is an OG brand both for Koreans and other consumers around the world. Its products are of supreme quality whose natural ingredients are sourced from 25 countries and then formulated using Korean technology.

Must-Try Products From The Face Shop

• Rice Water Bright Face Wash
• Rice Ceramide Moisturizing Toner
• Whiteseed Brightening Serum

Phew, rounding up only seven K-beauty brands was a tough call! Nevertheless, we hope you drive value from our insights.

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